You Know Im Bad
In December 2017 I was asked to create a graphics driven Men’s Top clothing brand. Drawing inspiration from the 80’s and the trend of animal prints, I created two collections. “Product of the 80’s” would infuse music elements and bright colors and “Nurtured by Nature” would draw influences from mother nature and it’s inhabitants. Upon showcasing the collections in Las Vegas February 2018, Nordstrom’s online departments, Hautelook.com and NordstomRack.com introduced the brand to retail on their websites.
Just IV Me
In 2005 the extremely high end embellished women’s active wear clothing brand, Just IV Me, was launched. I spent over 5 years designing and operating the entire brand seeing it reach international acclaim and supported by major celebrities. Ultimately we retailed at Neiman Marcus Last Call.
Trash Los Angeles
In 2016 I came up with the concept of Trash Los Angeles, which was a high end clothing brand inspired by the streets of Los Angeles. Using locally sourced sustainable fabric such as organic cotton and green bamboo I developed a handful of unique treatments and washes to make each piece look aged, vintage and worn down. Some of our very first retail clients were H.Lorenzo on Sunset, Traffic in Beverly Hills, Kitson founders new Kitross and Kitross Kids, and Planet Blue. I created and designed all the clothing, marketing materials and merchandised all the trade shows we attended.
Articles of Society
In 2012 a new girl’s denim brand was developed for the junior department at Nordstrom’s and I was brought on board as a creative and branding director. I developed their logo, branding materials, look books and ultimately produced and created 2 very unique campaign videos with the help of my very talented team.
In 2018 I was asked to help Re-Brand the Kid’s category logos, trim, hardware and hangtags for the well known British clothing brand Fatface.